ABN: 51 000 161 071

81 Buckland Street, Chippendale  SYDNEY NSW 2008

PH: 02 96995011   AH: 0410 480705      sales@nikononbroadway.com

Trading Hours: Monday to Friday   9am - 5pm

65 YEARS IN THE BUSINESS

2012 culminates 65 years of involvement in the Australian photographic industry. Over those years the Newhouse family business has always been at the cutting edge of change and innovation.

In 1947, after World War II had ended, one of Australia’s new immigrants from England, Joe Newhouse, teamed up with Jack Pinnock of the famous Pinnock sewing machine company, to form a company then called Photographic Industries of Australia (P.I.A.). They opened their first shop in the landmark Royal Arcade (now stands the Hilton Hotel) in the heart of the Sydney CBD.

The photographic shop was the first such shop to be opened in Australia since the outbreak of war in 1939. Of course, there was very little to sell, because the war had either destroyed or changed forever the traditional photographic supply companies.

The team of Newhouse and Pinnock brought together fabulous marketing capabilities and strong engineering expertise. Necessity being the mother of invention, the two set about manufacturing what could not be obtained because of limited production overseas.

HISTORIC CAMERA

In 1950 they began selling Australia’s first domestically mass produced cameras, which they built themselves. P.I.A. called its historic camera the “Photina”. Utilising a hand made lens from France, hundreds of units were sold over a two year period.

P.I.A. used army surplus materials and an enormous amount of ingenuity to keep customers supplied with a wide range of photographic products.

Newhouse and Pinnock made masking plate holders, print trimmers, pan heads for tripods and darkroom equipment including enlargers.

This was the halcyon days of photography. In 1947, taking photographs at night meant you ignited magnesium powder or used the latest electronic gismo, the flash bulb, to illuminate your scene. The Newhouse shop stocked all these products for the avid amateur and demanding professional.

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