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ABN: 51 000 161 071

81 Buckland Street, Chippendale SYDNEY NSW 2008

PH: 02 96995011 AH: 0410 480705 sales@nikononbroadway.com

Trading Hours: Monday to Friday 9am - 5pm

ALL PRICES INCLUDE GST

Est. 1947

PIA Pty.Ltd.

On all Nikon Coolpix, DSLR’s, Nikon 1 and FX & DX Lenses

Cont…

During the early fifties, the Japanese and German camera manufacturers locked horns for the lucrative photographic market. Canon, Pentax and Nikon competed strongly for market share with Leica, Rollei, Voigtlander and Exakta. In fact, Exakta had introduced a 35mm SLR model back in 1932, with an interchangeable lens system appealing to the Japanese, who were seriously duplicating the concept in their cameras.

During the mid fifties, there was a huge upsurge of interest in cine, with movie cameras becoming more affordable, film becoming available everywhere and the pleasure of projecting your finished work onto big screens; Australians were seriously into making films.

MOVIE SHOP
To cater for this new trend, Joe Newhouse opened a new store next to the popular Royal Arcade shop. His ‘Movie Shop’ specialised in 16mm and 8mm cameras, projectors and accessories, and was an immediate hit. People travelled from all over Australia to purchase the latest movie products from Eumig, Bell & Howell, Beaulieu, Bolex and Kodak. The shop was a runaway success.

Joe was at the forefront of photographic hardware changes in the ‘60s, ‘70s and ‘80s; colour film, the SLR boom, compact cameras and of course the advent of video cameras.
In the 65 years the business has been operating, there has been the same principle applied to retailing – customer service is paramount.

In 1985 Joe handed over the reigns of the business to his son, Danny. Danny had been working full time in the business since 1968 and part time, during school holidays since he was twelve.

Danny stamped his personality on the Newhouse family operation, now based in Sydney’s south-west. The Bankstown Square store was remodelled to provide the latest in point of sale technology; all aimed at giving the customer access to product and informed sales staff.

The Bankstown store operated very successfully for 29 years after which time Danny decided to change the philosophy of the business from being a retailer of all makes of photographic equipment to specialising in just one major camera brand – Nikon.

THE BIRTH OF NIKON ON BROADWAY
On the 18th of May 1998 Danny began trading as Nikon on Broadway, Australia’s first reseller of photographic equipment that specialises in just one brand of camera. A brave step at the time but has since proved to be the right move.

THE TEAM AT NIKON ON BROADWAY
Terry and Danny have been working together as a team in the business for forty-four years. John joined them in 2001. There is 118 years of camera equipment knowledge between just the three of them.